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The Rise of SocialFi: Redefining Digital Engagement and Ownership

The Rise of SocialFi: Redefining Digital Engagement and Ownership
Photo by "My Life Through A Lens" / Unsplash

In 2024, the digital landscape is undergoing a transformative shift with the emergence of SocialFi, the intersection of social media and decentralised finance (DeFi). This isn't just a fleeting trend—it's a fundamental change towards an economy where social interactions carry real economic value, and ownership is decentralised through blockchain technology.